Or the X-Men recruit the Jonas Brothers to solve the case of the missing lunch-boxes
The Walt Disney Co. said Monday it is buying Marvel Entertainment Inc. for US$4 billion in cash and stock, bringing characters like Iron Man and Spider-Man into the family of Mickey Mouse and WALL-E.
Under the deal, Disney will acquire ownership of 5,000 Marvel characters. Many of them, including the Fantastic Four and the X-Men, were co-created by the comic book legend Stan Lee.
Analyst David Joyce of Miller Tabak&Co. said the acquisition will help Disney appeal to young men who have flocked to theatres to see Marvel's superheroes in recent years. That contrasts with Disney's recent successes among young women with such fare as "Hannah Montana" and the Jonas Brothers.
"It helps Disney add exposure to a young male demographic it had sort of lost some balance with," Joyce said, noting the $4 billion offer was at "full price."
http://www.thestar.com/Business/article/688708I bet this will turn out great.
Or not.
